It’s raining emoji with Instant Win Gaming’s (IWG) launch of its latest casino game, Emoji Money®; a game that is certain to add a new dimension of fun to instant win gaming.

Like it or not, there is no escaping them, they’re everywhere!

Drawing inspiration from the emoji, which are smileys and ideograms frequently used in digital messages and Web pages around the world, IWG’s latest release was developed with a mobile-first approach. Whether playing on mobile, tablet, or desktop, either at home or on the go, Emoji Money® is certain to provide users a fun and engaging experience.

Slated for release in July, the fast-paced game from the London-based IWG, is expected to coincide with the launch of the highly anticipated Sony Pictures Animation feature film, The Emoji Movie, which has a July 18 (USA) release date.

IWG’s Chief Commercial Officer, Leon Thomas, said: “As a leader in both online gaming and innovation, Emoji Money® is the perfect fit with players who enjoy instant win gaming on the go. Thomas added, “Every day millions – if not billions – of people around the world enjoy using emojis. It’s hard to think of a more fun and playful theme for an instant win game.”

For over 15 years, IWG has provided a full service for lotteries, from strategy and consultancy to design and build and has produced upwards of 250 high-quality instant win games. The company’s games are available in Flash, HTML5 mobile, and HTML5 desktop and are easily localized for any territory. IWG’s offering is available to all global lotteries and is a recent addition to the online lottery supplier of the year category at this year’s EGR B2B Awards.

IWG’s games are now offered to commercial brands including Rank Group and GVC.

IWG set to launch Emoji Money® was last modified: June 6th, 2017 by K Morrison